Nairobi, Kenya, May 21 – CO-BE, Nairobi based fashion brand, CO-BE has rebranded to BOGUK in a strategy tailored to focus on mass market.
CO-BE was established in 2011 by Bevern Oguk in Nairobi to bridge the gap between luxury and formal wear, through authentic and unconventional designs of clothing, shoes and accessories for men, women and Kids.
“CO-BE is rebranding due to major changes in the Company aesthetics, systems and products, we are changing from a pure leisure brand to a more life wear brand with more functional pieces. We are also looking at reducing delivery time and accessibility through our revamped e-shop,” said Oguk.
The new look Boguk is aimed at exciting the average Kenyan while at the same time inspiring them to be more conscious about their daily fashion.
Boguk uses culture, creativity and Craftsmanship to inspire people by creating African inspired products with an international touch while paying special attention to producing quality with a unique aesthetic.
Boguk has worked with brands such a Coke Studio Africa, Samsung, Blankets and Wine.
Some of the personalities, Boguk has dressed include award winning American superstar Jason Derulo, Yemi Alade (Nigeria), Runtown (Nigeria), Sauti Sol, Adelle Onyango, Muthoni Drummer Queen, Shaffie Weru, Octopizzo, Kagwe Mungai, Wanuri, Barack Jacuzzi, Larry Madowo, Anto Neosoul, Nameless, Nazizi, Mwalimu Rachel, Maqbul, Larry Asego.
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