NAIROBI, Kenya, December 13, 2019 – Kenyans were swelling with pride and fury at the same time when a video emerged of their flag projected on the iconic Burj Khalifa Tower in Dubai while the local iconic Kenyatta International Convention Centre (KICC) did nothing.
The Burj Khalifa lit up in Kenya’s national colors: red, green, white and black.
“The cost to place a promotional advert or message on the façade of the Burj Khalifa starts from AED250,000 (KSh6.9 million) for a single three minute display, according to the marketing agency which manages the lighting displays,” Arab Business reports.
The three-minute display commemorated Jamhuri Day, a celebration of 56 years of independence. “Consulates in UAE always request Burj Khalifa to display their National flags during their Independence day celebrations…but is it free,” Prokobanda posed.
Brand Kenya, however, refuted the claims that Kenya had to pay for the display. “Well that’s the power of a good brand and Kenya is indeed a good brand. Chema chajiuza… Thank you,” Brand Kenya said through Make it Kenya.
“Swahili is our national language but let’s translate ‘Chema chajiuza…’ (a good brand like KENYA sells itself) that’s your answer right there,” Brand Kenya said responding to queries on social media.
Reports indicate that prices for display on the Burj Khalifa vary depending on the day of the week, time of day and duration that an advertiser seeks.
It costs AED 250,000 (KSh 6.9 million) on a weekday from 8pm to 10pm with the cost rising to AED 350,000 (KSh. 9.6 million) on a weekend within the same two-hour period.
To get two to three minute impressions on a weekday, it will set you back AED 500,000 (KSh 13.8million).
You will have to dig deeper into your pockets to get a five-minute display as it costs AED 1 million (KSh27.6million) on a weekday from 7pm to midnight.
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